Shein is shining so bright in Europe that regulators want to keep a closer eye on it
Shein has been designated a Very Large Online Platform (VLOP) by the European Union due to its large European user base, requiring compliance with Digital Services Act rules by August.
China's Shein fashion retailer faces stricter EU regulation DW 04/26/2024
Shein, a Chinese-founded fast-fashion company, has been added to the EU's list of very large online platforms, subjecting it to stricter rules for combating illegal content and counterfeit products.
Shein is shining so bright in Europe that regulators want to keep a closer eye on it
Shein has been designated a Very Large Online Platform (VLOP) by the European Union due to its large European user base, requiring compliance with Digital Services Act rules by August.
China's Shein fashion retailer faces stricter EU regulation DW 04/26/2024
Shein, a Chinese-founded fast-fashion company, has been added to the EU's list of very large online platforms, subjecting it to stricter rules for combating illegal content and counterfeit products.