#outcome-based-advertising

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#attribution-measurement #streaming-and-linear-tv-transition #cross-platform-campaign-tracking
Marketing tech
fromDeadline
2 weeks ago

AMC Networks Expands Ad Initiative To Theatrical Moviegoing, Boosts AI Partnership With Runway

AMC Networks expanded outcome-based advertising to movie theaters and physical locations using Fandango and iSpot data integration.
Marketing tech
fromAdExchanger
2 months ago

Goodbye, Outcomes Era? Nah. In 2026, It's Picking Up Steam | AdExchanger

Ad industry is accelerating toward an AI-driven Outcomes Era where major platforms and companies adopt outcome-based advertising and automation.
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