#pharmaceutical-advertising

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fromBuzzFeed
1 week ago

"Suddenly It's $200 Again": People Are Sharing The Hidden Scams In Everyday Life

For sure. I caught one drug commercial the other day that had the name, the jingle, the fake happy people, side effects, the 'ask your doctor if it's right for you,' and nowhere did it say what the medication is actually for.
US news
Media industry
fromDigiday
2 months ago

Pharma marketers weigh economy and chance of TV ad ban during upfronts season

Pharmaceutical advertisers remain steady amid economic challenges and potential policy changes regarding TV ads.
fromFast Company
8 months ago

New FDA rules require TV drug ads to be more clear and direct

The new guidelines require drugmakers to communicate clearer and more direct risk information about their medications, leaving behind distracting visuals and jargon.
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