#physiological-measurement

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#neuroscience-research #ticklishness #sensory-perception #robot-assisted-study #emotion-data #creative-testing
OMG science
fromwww.scientificamerican.com
1 day ago

Scientists built a tickle robot to solve one of biology's strangest mysteries

Neuroscientists use Hektor, a tickle robot, to systematically study the neurological and physiological mechanisms of ticklishness by measuring brain activity, facial expressions, heart rate, and other bodily responses.
Marketing
fromMarTech
5 days ago

Why emotion data is changing how ads get tested | MarTech

Emotion data technologies measure authentic physiological responses to creative, revealing true emotional reactions that traditional surveys fail to capture.
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