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3 days agoThe Gap Is Closing: Why AI Is Breaking The Billable Hour Model - Above the Law
AI is disrupting the legal industry's pricing model, exposing inefficiencies and misalignments in the billable hour system.
The Trade Desk operates the largest independent ad-buying platform on the open internet. On Monday, the company unveiled Audience Unlimited, a major upgrade to how advertisers access and apply third-party data on its platform. The new approach aims to push data from a nice-to-have to the default setting -- removing cost surprises, reducing guesswork, and tightening the connection between data and campaign outcomes.