#privacy-safe-identity

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Marketing tech
fromExchangewire
2 days ago

digitalAudience & Spotzi Launch Global OOH-to-Digital (Re)Targeting Partnership

digitalAudience and Spotzi enable advertisers to convert OOH exposure into privacy-safe digital activation and retargeting across channels using a unified identity and data layer.
Marketing
fromForbes
3 weeks ago

3 Shifts Predicted To Impact Brand Marketers In 2026

Marketing must shift from static scheduled campaigns to agentic AI-driven, real-time, privacy-safe personalization while humans design strategy and AI executes at scale.
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