The UX design process is a myth (& what to do instead)
Great products are rarely built via a neat linear process; real product development is nonlinear, messy, iterative, and driven by judgment, experimentation, and adaptation.
The UX design process is a myth (& what to do instead)
Great products rarely follow tidy, linear design-process diagrams; real product development is messy, uncertain, and held back by myths of predictability.
