Artificial intelligencefromZDNET6 days agoWhy Apple's best new AI features at WWDC 2025 will be boring (and I'm glad)Apple's upcoming WWDC is crucial for its AI strategy and market positioning.The company should focus on seamless integration of AI into existing applications.
ApplefromCreative Bloq2 months agoApple 'selling' Severance's Lumon Terminal Pro is an ingenious branding moveApple has creatively integrated a fictional computer from Severance into its store, enhancing fan engagement without overt advertising.