#programmatic-marketplace

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Media industry
fromExchangewire
4 months ago

Peer39's Mario Diez on CTV's Challenges, the State of Inventory, and the Power of Contextual - ExchangeWire.com

The growing complexity of CTV presents both challenges and opportunities, particularly around contextual signals for advertisers.
fromPodcaster News
8 months ago

Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster News

Scot Herd, SVP Partnerships USA, highlighted, 'I've been in the industry for decades, and I've never seen audio buying so simple. Sonnant is changing the game by unifying publishers, enabling real targeting for any brand.' He emphasized that targeting niche audiences now means reaching a broad listener base effortlessly, transforming campaign strategies.
Marketing
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