#psycho

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Film
fromOpen Culture
4 months ago

Watch Alfred Hitchcock's Groundbreaking, Six-Minute Trailer for Psycho (1960)

Alfred Hitchcock's Psycho uses innovative marketing techniques, insistent on no late entries to enhance the viewing experience.
The film's trailer acts as a mini-movie, introducing key locations without revealing plot details.
fromMovieWeb
9 months ago

Marketing Campaigns Can Completely Change the Outcome of a Movie, and Modern Films Should Learn From the Past

Modern movie marketing suffers from over-exposure, diluting audience interest. Effective campaigns should balance intrigue with subtlety, learning from classic cases like 'Psycho'.
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