Those tools are also expanding as they gather and model more prompt data, so that companies can see their AI visibility in Google's AI Overviews and AI Mode. That's a big deal. Previously, publishers and brands have been largely flying blind when it came to AI-driven discovery but now they are getting rare visibility into a part of AI search that has largely operated as a black box.
On the user side, the most significant change is a test that allows readers to open article links directly in the Reddit app, with Reddit comments from other users pinned to the bottom. In other words, you can scroll through an article while reading Reddit comments. Reddit spokesperson Courtney Geesey-Dorr told The Verge that the feature respects publisher paywalls, meaning some users may hit subscriber-only content; some publications may opt to share unlocked gift links or soften their paywalls for Reddit users.