#real-time-decisioning

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#marketing-automation #ai #orchestration #mortgage-intent #mortgage-analytics #borrower-behavior
Marketing tech
fromMarTech
11 hours ago

Why marketing automation platforms are becoming decision engines | MarTech

Marketing automation platforms have evolved into AI-driven orchestration and decision engines that adapt in real time, beyond static email workflows.
Real estate
fromwww.housingwire.com
3 months ago

Xactus launches Xactus Mortgage Intent Index

Xactus's Mortgage Intent Index provides a leading borrower-intent signal before applications, enabling lenders to anticipate demand and adjust marketing, staffing, pricing and strategy.
Marketing tech
fromAdExchanger
5 months ago

The Unsung Hero Of Ad Tech's AI Revolution: The Cloud | AdExchanger

Cloud infrastructure is a competitive differentiator, enabling latency-optimized, cost-efficient real-time ad decisioning that unlocks programmatic performance and efficiency.
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