#reputation-risk

#reputation-risk

Leaked ransomware negotiations can expose attacks, undermine communication strategies, damage trust, and invite further exploitation unless crisis communication and coordination are managed promptly.

AI systems ingest public and private brand signals, producing authoritative-but inaccurate narratives (AI brand drift) that can misrepresent companies and damage market position.

Elon Musk's involvement in government roles is harming Tesla's reputation and sales.