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1 day agoEndless Antitrust; Third-Party Sellers Lose Their Party Invites | AdExchanger
In the case of Google, the probe could stem from the DOJ's antitrust suit against Google over search. During the trial, it came out Google had a penchant for raising and lowering search rates as needed to meet quarterly benchmarks. In a bit of legal discovery , former Google ad leader Jerry Dischler offhandedly referred to the practice as "shaking the cushions." Now, the FTC is wondering how Google could turn those knobs up or down without advertisers realizing.
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