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fromApartment Therapy
1 day agoThis "Grandma" Furniture Trend Makes Your Patio So Much Cuter
Wicker furniture is making a stylish comeback, offering a breezy, boho nostalgia for outdoor spaces with modern durability.
Nostalgia has become an inescapable feature of the 2020s. Whether it's the resurgence of Y2K fashion, old digital cameras or reruns of Friends, The Office or Gilmore Girls. Gen-Z are looking to teleport back to a more comfortable, less stressful past. And brands are looking to capitalize on the demand for retro fashion, products and experiences. But what makes nostalgia so powerful? What are the benefits and watchouts of nostalgia marketing?