fromFood & Beverage Magazine
6 months agoKirin Brewery Outlines Global Growth Roadmap: New Southeast Asia HQ, Expanding Flagship Brands, and International Partnerships - Food & Beverage Magazine
The cornerstone of Kirin's global strategy centers on the establishment of Kirin Brewery Southeast Asia in Kuala Lumpur, Malaysia, which officially launched on October 1st as the company's dedicated Southeast Asia regional headquarters. This strategic positioning reflects the growing importance of the Southeast Asian market in the global food and beverage industry, where rising disposable incomes and evolving consumer preferences create unprecedented opportunities for premium beverage brands.