This agreement builds on three decades of successful partnership between the interactive entertainment industry and the union. It delivers historic wage increases of over 24 percent for performers, enhanced health and safety protections, and industry-leading AI provisions requiring transparency, consent and compensation for the use of digital replicas in games.
"If that sounds like it might pique the interest of those who have been watching AI's influence on creatives' work, it did. Hours after The Wall Street Journal broke the story, writer-director Justine Bateman, who was vocally critical of AI during the Hollywood strikes last year, made a post on X that almost felt like a warning: 'Over a year ago, I told you that I assumed the studios were NOT sending lawyers to the #AI companies over their models injesting their copyrighted films, because they wanted their own custom versions. Well, here you go.'"