Marketing techfromMarTech3 months agoIs your ABM strategy keeping up with the times? | MarTechABM strategies are evolving to focus more on data quality and alignment between sales and marketing for better results.
fromMarTech3 months ago7 reasons your conversion metrics look great - but your sales don't | MarTechSuccessful campaigns are measured by actual return on ad spend, not just click-through rates.Misalignment between marketing and sales leads to wasted resources and poor ROI.
Marketing techfromMarTech4 months agoWhy the MQL model is failing B2B marketing and what to use instead | MarTechMQL is an outdated metric that misaligns B2B teams and fails to reflect modern buyer behavior.