#season-pass-sales

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#epic-pass-pricing #lift-upgrades #resort-investments #vail-resorts #ski-industry #marketing-strategy
Snowboarding
fromSnowBrains
14 hours ago

Vail Resorts' Latest Earnings Reveal Pass Sales Decline But Major Upgrades for 2026 - SnowBrains

Vail Resorts raised Epic Pass prices, causing slightly fewer pass sales but higher revenue, and plans 2026 investments in lifts, technology, efficiency, and sustainability.
Business
fromBusiness Insider
2 months ago

Visits are down at Vail Resorts. The new CEO explains what's gone wrong and his plan to get the ski giant back on track.

Vail Resorts experienced decreased skier visits and pass sales in fiscal 2025, prompting its CEO to call for a marketing and strategy turnaround.
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