#sephora-launch

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Alternative medicine
fromBustle
1 week ago

The "Skinceuticals Of Korea" Has Officially Landed In The U.S.

Iope, a Korean science-driven skin care brand, launches at Sephora with innovative formulas developed alongside dermatologists, bringing unconventional ingredients and advanced technologies to American beauty consumers.
fromWWD
1 week ago

MAC Cosmetics Taps Rob Rausch for Campaign in Times Square

When two icons like MAC and Sephora come together, it calls for a moment that is playful, current and deeply rooted in culture. Rob Rausch, fresh off his win on 'The Traitors' and at the center of online conversation, was our perfect collaborator. This contrast of raw virality and elevated visuals cut through the noise, reinforcing that MAC is for all expressions and everyone, and always on the pulse of culture.
Marketing
E-Commerce
fromWWD
1 month ago

How Claudia Sulewski's Cyklar Is Reshaping the Modern Body Care Routine

Cyklar launches on Sephora (online Feb. 22; in 500 stores by mid-March), leveraging rebrand, social commerce sales, and lower price points to scale.
Business
fromBusiness Insider
4 months ago

ELF is obsessed with Hailey Bieber. This number shows how much.

ELF Beauty expects Rhode to reach $300 million in fiscal-year revenue following a strong Sephora launch and recent acquisition.
fromstupidDOPE | Est. 2008
4 months ago

Why Every Major Name in Hollywood Works With Mary Phillips | stupidDOPE | Est. 2008

Since 2005, Mary Phillips has worked consistently on major film, campaign, and editorial sets, earning her reputation by delivering results under the highest production demands. Trained as an aesthetician before entering makeup, she learned to read the skin as structure rather than surface. That foundation shaped her now-famous "underpainting" technique, applying contour, highlight, and corrector directly on the skin before foundation.
Fashion & style
fromBustle
6 months ago

Hailey Bieber's "Corp Sleaze" Outfit Exposed Her Lace Bra & My Jaw Is On The Floor

Get your wallets ready, beauty girls. Hailey Bieber has just made everyone's dreams come true: as of Thursday, Sept. 4, Rhode is now available at Sephora in the US and Canada. Fans have been clamoring for this moment since the model launched her brand in 2022, especially since most of its limited-edition drops sell out immediately. Now, mere months after e.l.f. Beauty purchased Bieber's brand in a billion-dollar deal, Rhode is officially expanding into retail.
Fashion & style
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