Could brands like BBDO, FCB, McCann & TBWA take a backseat in the new Omnicom?
Omnicom's acquisition of IPG signifies a major structural change in the advertising industry and raises questions about strategic choices amid consolidation.
Those Keurig Coffee Pods? They're Not So Recyclable, the S.E.C. Says.
Keurig Dr Pepper was fined for misleading claims about K-Cup pod recyclability, emphasizing the need for accurate reporting to protect shareholder value.