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fromExchangewire
1 week ago

Digest: Meta Tests Skippable Ads on Instagram Reels; AI and Social Media Disrupt Wikipedia Traffic; Meta Tightens AI Chatbot Controls for Kids

Instagram is experimenting with skippable ads in its Reels feature, offering users the ability to bypass promotional content mid-scroll. Over the past month, ADWEEK observed three instances of this new format, which includes a countdown timer in the top-right corner of the screen followed by an ad equipped with a "skip" button. Meta confirmed the test, stating it aims to evaluate whether the format enhances business discovery, though unlike YouTube, it does not intend to share ad revenue with creators.
Social media marketing
Marketing tech
fromwww.socialmediatoday.com
4 months ago

Snapchat Shares Notes on the Effectiveness of Skippable Versus Non-Skippable Ads

Non-skippable ads slightly outperform skippable ones in driving recall, but mixed approaches are recommended for optimal brand engagement.
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