Co-CEO of Samsung's mobile division, TM Roh, spoke to the media at the CES 2026 trade show, saying "We're facing one of the harshest pricing situations in memory" and warning that "smartphone price adjustments may be necessary". Samsung is working with other companies in its supply chain to try and deal with the situation in the long term as all kinds of electronics are affected by this - notably smartphones, but also TVs and other smart devices.
The OnePlus 15 is on sale in most global markets. Compared to the OnePlus 13 launch prices, the US price is the same. In Europe, the 12/256GB model is €50 cheaper, but the 16/512GB variant is now €50 more. In India, both models are ₹3,000 more.
