#social-cognition

#social-cognition

For a lot of adults on the autism spectrum, navigating everyday life can feel like stepping into a movie where everyone else got the script ahead of time and you didn't. People seem to know how to move, what to say, and how to react. There are rules, cues, gestures, and tones, most of them unspoken, and yet somehow understood by everyone else. If you're autistic, it can feel like everyone's fluent in a social language you were never taught.

When Everett Rogers introduced the S-shaped diffusion curve in the first edition of his book, he was directly following the data. Researchers like Elihu Katz had already begun studying how change spreads and noticed a consistent pattern in the adoption of hybrid corn and the antibiotic tetracycline. Yet it was Rogers who shaped our understanding of how ideas spread. Publishing more than 30 books and 500 articles, he studied everything from technology adoption to family planning in remote societies.