The feature, which has endured since the early days of the social-media platform, is still clinging to life and in fact being pushed again by Meta as a way to maintain connections with friends. Originally intended as a way to reach out to other users without actually sending a message or any meaningful content, it has been the focus of soft relaunches in 2017 and 2024.
The new 'When People Liked Your Reel' chart provides interactive insights, showing specific moments in a Reel that generated likes. This allows for a targeted understanding of audience engagement.