Why brands need to stop treating sound as a backing track
A cohesive sonic identity should be integrated into marketing from the start because audio drives attention, emotional response, and consistent global brand recognition.
Companies and platforms are creating curated sonic identities—distinct sounds, songs, and micro-jingles—to protect content and unify brand recognition across social platforms.
Stability's new AI audio tool creates custom sound for brands - how it works
Stable Audio 2.5 enables brands to generate high-quality, fully licensed custom audio tracks for enterprise sonic identity without extensive recording or production.
