Inside Saatva's measurement approach linking TV ads to in-store sales
Statistical DMA-level modeling links TV and streaming ad exposure to in-store foot traffic and sales by accounting for carryover effects and regional factors.
Frechet Means, Concentration, and Serial Dependence in Non-Euclidean Time Series | HackerNoon
In addressing the limitations of non-parametric methods, our adaptation of the classical linear autoregressive model enables effective analysis of time series data in Hadamard spaces.