Starbucks CEO Brian Niccol wants his cafés to feel like Central Perk from the TV show 'Friends.' During an interview with The Wall Street Journal, released Monday, Niccol spoke about his " Back to Starbucks" plan, a yearlong process of turning around the brand after several quarters of declining sales amid a deteriorating customer experience. He told Alan Murray, president of The WSJ Leadership Institute, that the name "Back to Starbucks" helped to give his baristas a "visual understanding" of the café experience he was trying to achieve.
Sephora isn't just shaping beauty-it's shaping culture. From its trendsetting beauty festival to partnering with Hulu for its Faces of Music docuseries to sponsoring women's sports, the brand has become a force at the intersection of beauty, entertainment, and lifestyle. Under the leadership of Artemis Patrick, CEO of Sephora North America, the company is amplifying this influence while also embarking on its largest capital project yet: a full redesign of all 600+ North American stores over the next five years.
