#subscription-economics

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#game-pass #call-of-duty #microsoft #ai-app-retention #app-store-trends #subscriber-churn
Marketing tech
fromTechCrunch
1 week ago

AI-powered apps can make money, but struggle with long-term retention, new data shows | TechCrunch

AI integration in apps does not guarantee profitability; AI-powered apps experience 30% faster subscriber churn than non-AI apps at the median.
Tech industry
fromWGB
5 months ago

Call Of Duty On Game Pass Reportedly Cost Microsoft $300m In Lost Sales

Putting Call of Duty on Game Pass cost Microsoft an estimated $300 million in lost console and PC sales.
fromKotaku
5 months ago

Black Ops 6 On Game Pass Cost Microsoft $300 Million In Lost Sales

Last year's Call of Duty: Black Ops 6 was the first entry in the hit multiplayer military shooter to launch day-one on Game Pass in what reportedly turned out to be an expensive experiment for Microsoft. According to Bloomberg, making the game available for free to paid subscribers on console and PC cost the tech giant $300 million in lost sales of the 2024 best-seller. That data point adds some interesting context to Microsoft's controversial decision to hike the price of Game Pass Ultimate by 50 percent this week.
Video games
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