FilmfromBusiness Insider1 month agoWhat's working and failing at movie theaters this year, from 'Sinners' to 'Snow White'The film industry is rebounding with a 18.1% increase in box office revenue in 2025, but superhero fatigue is impacting traditional blockbusters.
Marketing techfromBusiness Insider2 months agoEven Marvel has superhero fatigue. Its 'Thunderbolts*' marketing appeals to a new audience: cinephiles.Marvel is combating superhero fatigue by adjusting its marketing strategy to appeal to cinephiles.