#technology-in-sports

#technology-in-sports

"Like every other function, IT plays a part in how the team comes together to deliver wins. Some of our inputs might be more obvious than our contribution in other areas, but every component in the cars is manufactured on a platform that we've helped deliver."

Professional cycling has made huge strides in becoming a more modern sport over the past 15 years and the XDS Astana team are a prime example of how the simple step of embracing technology can turn a last-placed team into a major player.

This special episode showcases AI-generated content from Steve's book, illustrating the evolving interaction between technology and sports psychology, leaving listeners intrigued.

The integration of cutting-edge technology in women's cycling was highlighted at the Tour of Flanders, showcasing unique setups and unreleased gear.

"The whole purpose of what we do is providing insights and information, Smith says. It's about joining the dots and seeing what's actually happening."