Marketingfromwww.nytimes.com8 months agoHow athletes struck TikTok gold at the Olympics - while others avoid the distractionThe 'TikTok Olympics' is driven by athletes creating behind-the-scenes content, like Ilona Maher, to connect with a wider audience and promote their sport.
MarketingfromAdweek9 months ago3 Things Brands Need to Know About the First Real 'TikTok Olympics'Brands Need to Gear Up for the First Real 'TikTok' Olympics