Agencies grapple with economics of a new marketing currency: the AI token
Marketing agencies are adapting pricing models to account for generative AI token costs, with approaches ranging from passing costs to clients on a case-by-case basis to absorbing them entirely.
Claude Code creator says these are the 3 principles he shares with every member of his team
Boris Cherny centers team strategy on Claude: small, slightly underfunded teams that use Claude heavily, with initial experimentation prioritized before cost optimization.