The advertisement spoof began innocuously, introducing the 2025 edition of Spotify "Wrapped"-the streaming service's popular year-in-review feature that repackages data gathered from individual listeners into brightly hued, shareable statistics-which the show also tackled last year. When Spotify revealed to Andrew Dismukes's character that he'd jammed to 2,705 minutes of Steely Dan since January, his character smiled knowingly: "Yeah, that tracks."
I've witnessed this with Uber Eats, where, as it progresses through its development cycle, wide-eyed, rational product demos slowly turn into big emotional platforms. Suddenly, agency partner Mother London's nurturing is visible. The tiny baby we all knew is no longer in front of us. Instead, it's a fully ... Jude Law who tugs at our heartstrings. Let me catch you up.