#us-tourism

#us-tourism

When the 2026 FIFA World Cup arrives in North America, it will be one of the largest travel moments in modern history. The expanded 48-team tournament will bring matches to cities across the United States, Canada, and Mexico -and with them, millions of international fans booking flights, reserving hotel rooms, and building itineraries around match days. For the US, that translates to a massive tourism surge: millions of visitors converging on 11 cities from New York and Miami to Los Angeles and Seattle.

If you are reading this from outside the U.S., you may have already seen the videos. Clouds rolling over the Grand Canyon. Kids screaming down roller coasters. Snowboarders gliding through white forests. America's latest tourism campaign, "America the Beautiful," is out, and it is selling the American dream. But will tourists buy it? According to a May 2025 report from the World Travel and Tourism Council,

The decline in international tourism to the US can be connected to political and economic instability, as evidenced by a reported 11.6% decrease in overseas visits.