#user-centered-design

#user-centered-design

Designers have always been problem-solvers. But until recently, we were often boxed into solving parts of problems - the visuals, the flow, the usability.

Defensive pessimism is a cognitive strategy where individuals manage anxiety by preemptively imagining potential problems in order to troubleshoot effectively.

At Fivecube, users aren't an afterthought-they're the starting point. The team dives deep into research, audience insights, and user journeys to shape design decisions that feel intuitive.

The journey from ESL teaching to Instructional Design proved to be a transformative experience, marrying my passion for education with the power of technology.

"Sure, we have our fancy problem statement, but we haven't understood the type of problem it is. We understand the symptoms. Now we need a diagnosis."

Without having a metric, I don't think design will ever have a place in the organization.

"I wanted to create impactful tools, and over time, I realized transactional lawyers were the perfect audience because I understood their challenges deeply."

Diátaxis describes a systematic approach to documentation that identifies four distinct needs and corresponding forms: tutorials, how-tos, references, and explanations.