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Marketing
fromThe Drum
1 day ago

Watch: Gary Vaynerchuk on the price of ideas and how brand is being built on social

Gary Vaynerchuk rose from community management to lead VaynerMedia, critiques inflated marketer pricing, and urges more large independent agencies while emphasizing top-of-funnel channel dynamics.
fromMarketing Dive
3 months ago

In-housing or outsourcing? PepsiCo, VaynerMedia turn to 'co-sourcing'

Rather than in-housing or outsourcing, executives on a panel at Advertising Week New York on Tuesday (Oct. 7) described their new relationship as one built on "co-sourcing," an interdependent approach where the two companies more closely share business KPIs and are less formal - read: speedier - when it comes to processes like briefing. PepsiCo ultimately recognized that, for all its talent, scale and legacy, social remained a difficult nut to crack, but also an increasingly essential one for reaching content-hungry consumers and propelling sales.
Marketing
Social media marketing
fromMarketing Dive
5 months ago

H&R Block doubles down on social marketing amid modernization push

H&R Block consolidates social creative and media with VaynerMedia to become a year-round, social-first provider of trusted financial advice and agile marketing.
Marketing
fromAdweek
5 months ago

VaynerMedia Becomes Social and Media AOR for H&R Block

H&R Block appointed VaynerMedia as both social and media agency of record to build year-round financial services marketing beyond tax season.
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