#warner-bros-acquisition

#warner-bros-acquisition

Warner Bros. Discovery on Friday agreed to be acquired by Paramount Skydance in a deal worth $110 billion, Reuters and Deadline reported, citing remarks by Warner Bros. executive. Bruce Campbell, Warner Bros' chief revenue and strategy officer, made the announcement at a morning town hall, according to Reuters.

It's a cold Tuesday in early November, and Sarandos, 61, has arrived at the launch party for Netflix's new business in a small town just outside Philadelphia called King of Prussia, home to a massive shopping mall of the same name. There, the media group has opened its latest venture: a themed entertainment center featuring a restaurant, store, game rooms, an escape room, and other attractions inspired by characters from its most popular series such as Squid Game, K-Pop Demon Hunters, One Piece, and Wednesday.

Netflix and Paramount are vying for Warner Bros., which has already had enough suitors - and failed marriages - to rival Hollywood star Elizabeth Taylor. On today's podcast, we look at the streaming TV chessboard to make sense of what those two massive players bring to the table for Warner Bros. What would a combined ad offering look like for each deal?