Before getting into this story, I need to make one thing clear: I don't own a watch. It's not because I dislike them or because I'm a member of Gen Z who can't read analog. I'm just a 29-year-old millennial who relies on my phone a little too much - time-telling included. On Sunday, though, I had the urge to change that.
In most cases, I'd say you're the goose in Amazon's creation of e-shopping foie gras. You're on Amazon all the damn time, whether that's for a new TV, pocketknives, or a portable generator. But you (you little goose) are still being force-fed ads and deals so that you spend a few more precious seconds in front of your screen, and then they will harvest your liver (bank account).
Bulova is ringing in its 150th anniversary with a bold statement piece that fuses watchmaking innovation with automotive performance. The brand's new Bulova x Shelby Racing Chronograph is an officially licensed, limited-edition timepiece that pays tribute to the golden age of American muscle and the relentless pursuit of precision. For collectors and motorsport enthusiasts, this release captures the drama of racing history while showcasing Bulova's expertise in crafting high-performance timepieces built for those who demand accuracy down to the thousandth of a second.
Seiko has created the Dark Pepsi GMT in partnership with Pepsi, which will be released in September alongside another model. Both watches are limited to 7,000 units and feature distinct designs tied to the iconic 'Pepsi' brand. The SRPL99 will retail for $395, while the SSK047 will be priced at $550. If you missed the pre-order phase, expect to find these watches on reseller sites at higher prices.
The G-Shock MRG-B5000HT features a gorgeous 'tsuiki' or hammered texture on its bezel and body. Meticulously forged by a single Japanese master artisan, each watch brings that true handmade finish to life.
The Spirit Zulu Time 1925 is a refined tribute to the pioneering legacy of the first dual time zone wristwatch, blending heritage with modern luxury.
TAG Heuer merges racing heritage with modern craftsmanship in their Monaco Chronograph Stopwatch, a limited-edition watch celebrating Monaco's F1 Grand Prix partnership.
The exciting new Special Projects One (or SP One) is designed to be the thinnest watch in the brand's collection, but it remains within the 3-dimensional architecture that's true to MB&F's popularity.
