fromBusiness Insider
2 months agoBenioff-backed influencer agency Whalar Group is buying a creator startup for $20 million
It feels like our industry has gone from the fringe to a boardroom priority," Whalar Group co-CEO Neil Waller said about the creator economy. "It's just part of mainstream culture now, given the level of professionalism, the level of consumption, the level of impact that it has on building and shaping culture."
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