While over-diversification is not a term you hear often, the financial industry has spent decades telling investors that more is better. More funds, more sectors, more geographic exposure, and more asset classes, galore. The thing is, when a retiree holds 15 or 20 ETFs across overlapping strategies, the result isn't going to be safety, more like dilution.
Rajeev Goel, PubMatic's CEO and co-founder, demurred like a champ. He dismissed the "reseller" label as "noise" and pointed to PubMatic's recent collaboration with The Trade Desk on an API that helps publishers and advertisers share deal metadata between platforms in real time. "PubMatic is a platform for direct inventory monetization - reselling is not our business," Goel said. "We are a direct connection to publishers ... and I think it's pretty clear we provide value in ways that DSPs do not."
