MarketingfromAdweek3 months agoHere's Where Marketers Should Focus Efforts Post-TikTok BanBrands must adapt to changes in content platforms to stay connected with young consumers amidst the TikTok ban.
fromwww.nytimes.com4 months agoDigital lifeWhy Everyone Is Drinking GuinnessGuinness is experiencing a resurgence among younger drinkers in New York City, becoming increasingly popular in diverse bars and restaurants.
MarketingfromFast Company8 months agoWhy TikTok's 'Underconsumption Core' trend won't dieYoung consumers are embracing a trend of underconsumption core, advocating for the use of durable and long-lasting products in contrast to fast fashion and disposable items.