"“It's not easy being AC Milan's coach. It's a team historically accustomed to playing at the highest level and winning Champions League finals. At the same time, it was a complicated moment.” “I won a lot at Porto, but it was different, I had a president who remained in office for decades and retired as the most successful player in the world. The club is well-structured and organised.”"
"“The transition was not easy. In Milan, after the Supercoppa victory, a draw with Cagliari was enough for rumours to start circulating about who would take my place. And no one denied them.”"
"“I've been in dressing rooms for 25 years, and I know the environmental instability reaches there too. It wasn't easy to play with fans who deserted the stands. And with social media, what was said about us reached the players. If the club isn't strong, the dressing room can't be strong.”"
Sergio Conceicao took over AC Milan midway through the 2024-25 season after Paulo Fonseca’s short tenure. Milan finished eighth despite winning the Supercoppa Italiana in his second match. Conceicao said the role was difficult because Milan’s history demands the highest level and constant success, while the club faced a complicated period. He described the transition as hard, noting that after the Supercoppa victory, a draw with Cagliari was enough to trigger rumors about his replacement. He said players felt environmental instability, including fans leaving the stands and social media criticism reaching the dressing room. He added that a weak club cannot sustain a strong dressing room.
Read at SempreMilan
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