Apple is still the best brand in the world, according to Interbrand's report

"Interbrand has released its annual Best Global Brands ranking and there's very little movement at the top. The top five are Apple, Microsoft, Amazon, Google and Samsung in that order, showing that Apple is still... well.... the Apple of many eyes."

"Other notable brands that rose up through the ranks include Nvidia, Instagram, YouTube, Uber and Netflix. Nvidia had a particularly huge increase (116 per cent), the biggest in the history of the Best Global Brands."

"There is also the highest number of new entries of any Best Global Brands report, with Uniqlo, Booking.com, Shopify and Blackrock among the newcomers. The reports methodology includes looking at financial analysis, the role of the brand (the portion of the purchase decision attributable to the brand as opposed to other factors) and brand strength, which takes into account brand loyalty."

"In the automotive sector, Toyota held on to its number 6 position while Mercedes and BMW also made the top 20 (10 and 14, respectively). In success stories, Ferrari has seen 17 per cent growth (in at 54) while on the flipside, Tesla declined 35 per cent to number 25. Jaguar was nowhere to be seen and hasn't ranked on its own since 2018. I imagine its recent rebrand probably hasn't helped matters."

Apple, Microsoft, Amazon, Google and Samsung occupy the top five global brand positions with minimal change at the summit. Nvidia, Instagram, YouTube, Uber and Netflix climbed the rankings, with Nvidia posting a 116 per cent increase, the largest in the ranking's history. The list recorded its highest number of new entries, including Uniqlo, Booking.com, Shopify and Blackrock. The methodology evaluates financial analysis, the role of the brand in purchase decisions, and brand strength measured by loyalty. In automotive, Toyota remained sixth, Mercedes and BMW entered the top 20, Ferrari grew 17 per cent, and Tesla declined 35 per cent.

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