Apple to pay $250 million settlement over false advertising claims - here's how much users could receive

"Apple is set to pay $250 million to settle a lawsuit accusing the company of overselling Siri's artificial intelligence abilities on newer iPhones. According to MacRumors, the proposed class-action settlement centers on Apple's marketing of an upgraded Siri experience tied to Apple Intelligence, the company's set of artificial intelligence features."

"The publication noted that Apple previewed those capabilities at the 2024 Worldwide Developers Conference ahead of the iPhone 16 debut, then postponed the features and removed related ads in March 2025. At the center of the case is a familiar consumer frustration: People may have paid premium prices for devices based on features that did not materialize, a costly reminder that flashy tech promises can leave everyday buyers wondering whether they truly got what they paid for."

"The lawsuit alleged Apple advertised the iPhone "with features that did not exist or were materially misrepresented," putting the focus on whether the company used anticipated AI tools to help sell phones before they were actually ready. That is particularly significant because the covered devices were not niche products. The devices span the entire iPhone 16 family, as well as the iPhone 15 Pro and iPhone 15 Pro Max, if purchased from June 10, 2024, through March 29, 2025, per MacRumors."

"Customers could receive up to $25 per device, with payouts potentially rising to $95 each if relatively few people file claims. Notices for those eligible to make claims will be emailed within 45 days after May 5, 2026. For consumers, the bigger takeaway goes beyond a modest payout."

Apple will pay $250 million to settle a class-action lawsuit alleging that iPhone marketing overstated Siri artificial intelligence capabilities. The settlement centers on marketing for an upgraded Siri experience tied to Apple Intelligence. Apple previewed these capabilities at the 2024 Worldwide Developers Conference, then postponed the features and removed related ads in March 2025. The lawsuit alleges iPhones were advertised with features that did not exist or were materially misrepresented. The covered devices include the iPhone 16 family and iPhone 15 Pro and iPhone 15 Pro Max purchased between June 10, 2024 and March 29, 2025. Customers may receive up to $25 per device, potentially up to $95 if fewer claims are filed, with notices emailed within 45 days after May 5, 2026.

Read at The Cool Down