"Partly because it was the last of Apple's core line of devices to get the M4 chip, and partly because, well, last year's MacBook Air M3 was (and still is) one of the best laptops we've tested -- a future-proofed " AI computer for the masses" that could be seen as a successful culmination of Apple's design."
"The MacBook Air M4, for example, starts at $999 for the 13-inch configuration with 16GB of memory -- $100 less than last year's M3. At the same time, the hardware expands on both the low and high end, with the lowest-tier configuration of the M4 equipped with a 10-core CPU and 8-core GPU, in contrast to the 8-core M3 chip from last year."
"On the other hand, the high-end configuration offers 32GB of unified memory, which was previously capped out at 24GB on last year's M3. This combination of improvements for base components and a lower starting cost is strategic positioning on Apple's part to incentivize the new devices and stay competitive in an increasingly crowded market."
MacBook Air M4 brings the M4 chip to the Air line while lowering the 13-inch starting price to $999 with 16GB memory. Entry-level M4 models gain a 10-core CPU and 8-core GPU versus the prior 8-core M3, and high-end configurations now offer up to 32GB of unified memory instead of 24GB. The update increases performance headroom and memory capacity while reducing the entry cost. The overall change is incremental, preserving the MacBook Air design while incentivizing upgrades and maintaining competitiveness in a crowded laptop market.
Read at ZDNET
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