"The tools they are building are being used across the production cycle. Some, like Moonvalley, are enhancing special effects. Others are promising to help with marketing, content distribution, and content discovery. It's a challenging time for Hollywood. Budgets generally aren't what they used to be, and studios know they need to do what they can to make projects faster and cheaper. Enter AI."
"Netflix and Amazon have talked about how they're using AI to pull off elaborate special effects and improve the viewing experience. Lionsgate is partnering with startup Runway to train an AI model on its library. Others in Hollywood are using AI but not talking about it. At the same time, many are worried about tech giants using AI to appropriate their IP."
"Studios have taken issue with OpenAI's Sora generating videos that encroach on their copyrighted characters. Disney and Universal recently sued Midjourney, accusing it of using tech to rip off Star Wars, Minions, and more. Studios must also be sensitive to talent's fears of being supplanted by AI as well as audiences' attitudes. A YouGov survey in early October found viewers were mixed on the use of AI."
AI is transforming film and television production as startups raise millions to build tools for every stage of the production cycle. Tools span enhanced special effects, marketing, content distribution, and content discovery, with examples including Moonvalley for effects. Shrinking budgets push studios to adopt AI to make projects faster and cheaper. Major streamers such as Netflix and Amazon use AI for elaborate visual effects and viewing experience improvements, and Lionsgate is training an AI model with Runway. Concerns include tech firms appropriating studio IP, legal action against tools like Midjourney, talent fears of replacement, and mixed audience acceptance of AI in content.
Read at Business Insider
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