Google Opal Tool Encourages Creating Optimized Content In Scalable Way

"Creators and marketers have also quickly adopted Opal to help them create custom content in a consistent, scalable way. Marketing asset generators: Tools that take a single product concept and instantly generate optimized blog posts, social media captions and video ad scripts. Dynamic visual tools: Applications that produce composite media, such as generating an image and overlaying it with custom text for personalized campaigns."

"using generative AI tools or other similar tools to generate many pages without adding value for users may violate Google's spam policy on scaled content abuse."

"Google is now selling a *literal* AI spam machine."

"This laughs in the face of a lot of Google's own teams that, for decades, fought spam and abuse in search."

Google expanded Opal and described use cases that enable creators and marketers to produce custom content consistently and at scale. The tool can generate optimized blog posts, social media captions, video ad scripts, and composite images with personalized text overlays. Google's documentation warns that generating many pages with generative AI without adding user value may violate the scaled content abuse policy. Industry observers raised concerns that promoting mass-produced optimized content could conflict with enforcement goals and risk search penalties for sites that rely on such automated, high-volume content production.

Read at Search Engine Roundtable