"You should really build out great, unique, and original content for end users. Sure, there may be shortcuts that pop up, like with SEO, but those won't last. So your best bet is to create original content. People also want authentic content. Also, don't just focus on textual content but also video, audio, visual, and other formats. In fact, Danny Sullivan said he feels that AI for SEO, GEO or whatever you want to call it, should be under SEO, as a subset of SEO."
"Traditional SEO is the same as optimization for AI Search If anything, GEO/AIO, etc would be a subset of SEO, under SEO "it is still SEO" but the format is different Still, don't worry about SEO, write for users I do SEO but my clients are saying, I need the new stuff. So if you need to "dress it up" more, you should say the long term strategy is the same as it was with SEO. Just because the format is changing, doesn't mean you need to change what you do."
SEO for AI aligns with traditional SEO principles and should prioritize original, unique, and user-focused content. Authenticity and originality matter because language models and AI systems can readily reproduce non-original, templated, or repetitive information. Multimedia formats such as video, audio, and visual content are important alongside text. Technical SEO tasks are often handled by modern CMS platforms, shifting emphasis toward content quality. Differences across search engines have diminished, so optimization should center on user intent rather than engine-specific tweaks. Short-term shortcuts may appear, but long-term strategy requires consistent, original material for end users.
Read at Search Engine Roundtable
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