"We have been quite amazed by how much our power users want to use Sora, and the economics are currently completely unsustainable. We thought 30 free gens/day would be more than enough, but clearly we were wrong!"
"This will let our pro creators get as much usage as they want to pay for."
"we are launching the ability to buy extra gens in sora today. we are doing this for two main reasons:first, we have been quite amazed by how much our power users want to use sora, and the economics are currently completely unsustainable. we thought 30 free gens/day would be...- Bill Peebles (@billpeb) October 30, 2025"
"Eventually we will need to bring the free gens down"
OpenAI introduced purchasable extra video generations for Sora, offering ten additional videos for $4 while maintaining the current free limit of 30 daily generations for now. Pro users can still generate up to 100 videos per day, though expensive configurations may lower that cap. High demand from power users and unsustainable compute economics prompted the change. Sora is powered by the Sora 2 model and ranks as the No. 2 free app on Apple’s App Store behind ChatGPT. OpenAI added cameo characters for pet- and object-based AI-generated content and indicated free limits will likely be reduced over time.
Read at Business Insider
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